Friday, November 29, 2019

5 reasons why bold leaders are remarkably successful

5 reasons why bold leaders are remarkably successful5 reasons why bold leaders are remarkably successfulBold leaders move toward obstacles and do leid let hesitation or doubt impede their progress. Timid followers lurk behind because they are afraid of obstacles and look for ways to avoid them.As a counterintelligence agent, I looked for both personalities in the targets I attempted to recruit to work for the U.S. government. The blue-flamer often rushed ahead they could be a good target if they failed to use good judgment. The slackers represented the other end of the spectrum they were timid souls who always looked for the easy way out. Often, that meant cooperating with the FBI.Why is bold leadership important? There is a saying in the FBI no arrest goes according to plan. Agents know better than anyone that circumstances can change without warning. Its essential that a leader be bold enough to adapt and make effective decisions under pressure.A leaders success, in any environment , is based on their ability to manage the risk that presents itself. Simply stated, bold leaders understand how to exploit and mitigate risk this is why they are mora successful.Bold leaders are not pushy, loud, or bossy. They do voice their opinion, take charge, and energize the rest of the team.Lets take a closer look at the 5 reasons why bold leaders are remarkably successful1. They hide their weaknessesEveryone has weaknesses so its stupid and counterproductive to not acknowledge them, at least to yourself. Its also to your advantage to become equally aware of your strengths. An awareness of your strengths and weaknesses allows you the opportunity to approach a volatile situation with a strategy that places your best foot forward.When you appear as a bold leader, your weaknesses are hidden behind the actions of someone who is confident of their strengths and is making use of them.How To Make It Work For YouUncover your weaknesses so you can learn how to manage them.Dont spend a great amount of time trying to turn them into strengths because it will never happen.Instead, put your time and effort into your strengths so you can continue to build them up.Reassess yourself on a regular basis so you are not surprised when a weakness rears its ugly head.2. They know perception is realityAs a kid who grew up on a remote cattle ranch in the middle of Wyoming, I watched as predators snuck up on the hesitant prey. I learned early in life that once you hesitate, you show yourself as weak and expendable.They way people perceive us, by our actions and the words we use, will guide the way they treat us. If we present ourselves as victims, guess what? Thats how well be treated It doesnt take a rocket scientist to figure this out if you indicate a lack of confidence in yourself, it will bring out the tiger in your competition.How To Make It Work For YouRemember that a bold leader is not someone who is cocky and aggressive.Work on building up your strengths now. When you ha ve confidence in your abilities, there will be no need to go on the defensive when youre confronted with an obstacle or challenge.Present yourself as a bold leader who is thorough, confident, and authoritative.3. They appreciate stealthAuthors have described the recruitment of foreign spies as an act of seduction. More often, it is the stealth of a snake that has circled his prey long enough to know when to strike.In the same way, bold leaders learn a great deal when they sit in silence during negotiations and listen to others. They make no sudden move to intimidate or alarm the challenge that sits before them. All the while, however, their mind works to identify the best way to disarm the opposition and sway the negotiation toward a more favorable outcome.Bold leaders do not make rash decisions. They maximize their chances of success and investigate the challenge before they make a decision.How To Make It Work For YouStealth is an art form because it takes its adversary by surprise .Recognize that the loudest voice is not always the smartest one.Conduct due diligence and strike when youve gathered enough information to make an effective and successful decision.4. They create an environment of continual improvementContinual improvement demands that bold leaders feel comfortable holding the tension between failure and risk. They learn how to use risk to their advantage, and at the same time, mitigate catastrophic risk so they can protect their team.No one is comfortable with failure, but it is the flip side of success. They are two sides of the same coin. Bold leaders do not back away from failure. Instead, they learn from each iteration and apply it to the next challenge.Continual improvement and innovation challenge existing practices. They also produce energy and adrenaline. They allow each team member to think in fresh ways about ways to accomplish a goal. Bold leaders are not afraid to reward a teams insightful experiment even if it is a failure. This will help you create partnerships within your team to help them learn and reboot from their failure.How To Make It Work For YouDistinguish between the areas where risk is encouraged and the areas where it is not.Use words like experiment and exploring to describe a project instead of successful or unsuccessful.Keep risks small so they are fast and nimble.Fund each clearly defined phase of the project so everyone knows the budget.5. They balance risk-takingBold leaders seldom act in extremes they are not risk-adverse, nor are they careless. They strike a balance between the two. They dont sit around and wait for the perfect opportunity before they step in because it is seldom that an opportunity has no risk. Instead, they make the most out of their circumstances. They have mental toughness - they believe they will prevail in their circumstances rather than expect their circumstances to change.Successful people tend to look for the small wins in every situation. The power of positivity le ads to consistent small wins. Each small win spells success. Success not only attracts others, it provides momentum.How To Make It Work For YouStart with a small battle you think you can win.Assess the situation and understand the problem.Communicate your goals to your team.Map out a strategy.Develop a process to gather accurate information in a timely manner.Thisarticlefirst appeared onLaRaeQuy.com.

Monday, November 25, 2019

Want to capture Gen Z Try these 8 marketing tips

Want to capture Gen Z Try ansicht 8 marketing tipsWant to capture Gen Z Try these 8 marketing tipsThe preferences and attitudes of the millennial generation influencedmanyof todays most commonmarketingtactics, like social media, text messaging and mobile apps. Though this group is about to become thelargest living generation,manybusinesses now have their sights set on the next up-and-coming young adult demographic GenerationZ.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreOn a basic level,GenZ-ers are like their millennial predecessors, particularly in their use of mobile technology. But there are some important differences marketers need to account for if theyre looking to capture this generations attention and dollars. According to eightForbes Coaches Councilmembers, heres how to bestadvertisetoGenZ.1. Focus On Emotional IntelligenceFormarketingefforts to convert effectively, brands must ge t into the minds of their audiences and out of their own heads. Demographic profiling alone wont work. Psychographic profiles reveal how to create emotional connections that drive response conversion and brand loyalty. An approach centered on behavioral and emotional intelligence works regardless of audience demographics. Jay Steven Levin,WinThinking2. Offer Image- And Experience-Based Social PostsUsing image- and experience-based social posts (regardless of network) are incredibly important for connecting withGenZandmillennials. While some social networks are leid currently reaching asmanyof these demographics, they are pivoting to compete. People want to witness experiences that inspire and move. Billy Williams,Archegos3. Get Influencers BehindYourBrandMillennialsstarted the influencermarketingstrategy, butGenZdetermines their buying habits by it. Its not aboutmarketingto them its about providing authentic information that creates the support of the brand or product. They like to be part of a movement and have the product and company be more than a purchase. Both are mobile- and social-platform-motivated, butGenZbounces around more. Tracy Repchuk,InnerSurf Online Brand Web Services4. Show Them You Care About Their Social IssuesGenZwants to know that brands are speaking directly to them and their issues. They are more likely to binnensee a brand as a personality than a product, and therefore will hold brands to a higher level of social responsibility. It is important to create interactive and informativemarketingmaterials to connect with this generation. LaKesha Womack,Womack Consulting Group5. Build Campaigns For Authenticity And Speed Of ConsumptionTime is money. It has never beentrueras each generation spends less and lesstime-consuminginformation online, becomessavvierin seeing through gimmicks, juggles multiple media platforms and devices, and craves authenticity. These are truths for bothGenZandmillennials. Go whereyouraudience is, like YouTube, and en gage at the speed of light using a key, relatable influencers. Laura DeCarlo,Career Directors International6. Learn From Them DirectlyDomarketresearch. Find out the reality versus public perception of this target demographic. Generational stereotyping inhibits. Greatmarketingcomes from data, not guessing. As you would with any demographic, learn from them first. What do they want and need? In thisway, theres no difference withmillennialsor other generations. DavidButlein,Ph.D.,BLUECASEStrategic Partners7. Create Unforgettable ExperiencesRaised in a world of often isolating constant digital stimulation,GenZresponds exceptionally well to experientialmarketing. Give them opportunities to touch, see, smell, hear and taste what you sell. Createvirtual experiences they can participate in and contribute to. Brands that giveGenZopportunities to be part of something bigger than themselves will capture their hearts and wallets. Stephanie Nivinskus,SizzleForceMarketing8. Be mora HumanThere is little to no difference betweenmillennialsandGenZ. Both expect a good quality of life in workplaces along with clear direction and coaching to succeedatthe beginning of their careers. They are looking for continued development, work-life balance and someone who cares about them. They are looking for humans, not just a laptop anda paycheck. Kristy McCann,GoCoachThis article first appeared on Forbes.

Thursday, November 21, 2019

What to Wear for a College Interview

What to Wear for a College InterviewWhat to Wear for a College InterviewCollege interviews are scary enough without fretting over wardrobe issues, too...and tales of campus interview fashion shows, especially ones held at Ralph Lauren stores, dont help Perhaps there are colleges somewhere at which Gossip Girl-esque garb impresses admissions officers, but most deans and admissions staffers are mora interested in your teens transcripts, hopes and dreams, than what label hes wearing. That said, wearing the opposite torn blue jeans, exposed underwear, or a plunging neckline (if your child is female) is never a good idea. Your child doesnt have to wear a suit, but he or she should dress neatly and modestly think business casual and keep the lingerie (or boxer shorts) hidden. What your child wears should depend on the school and their intended major. Prospective music performance majors, for example, should wear something approximating concert dress (binnensee below). Music composition , theater, and art majors can wear something a little mora creative. For everyone else, think about what students at that specific university wear, and then, bump it up a notch. What to Wear for a College Interview Business Casual for Guys If every kid on campus looks like Blair Waldorf, then going the Gossip Girl fashion show route might not be a bad idea But for a normal campus, business casual is the way to go. For young men, that means dress pants with a nice belt, a collared shirt an Oxford cloth or crisp, striped, long-sleeved shirt, for instance and dress shoes. A sports coat and/or tie would bump that up another notch. If its a very casual campus, where your son might feel peculiar walking across campus in anything super dressy, or if hes going to be attending a class too, he could probably get away with very dark jeans, and roll up the sleeves of that striped shirt for a more casual look, then throw on a sport coat for the interview itself. Thing is, when it comes to campus interviews, dressier is the safer option, but comfort is critical. Better to look more casual and feel really comfortable in the interview room, than to sit there, madly fidgeting in nice clothes. Business Casual for Girls Young women should wear dress trousers or a skirt (but nothing too short), and a nice blouse or shell, with a cardigan or stylish jacket, and nice shoes, i.e., no flip-flops. Avoid extremely high heels theyre murder on a campus tour. But your daughter doesnt have to forego style here. A stylish jacket and a soft scarf will make even dark jeans look dressy, and that can be a good option on a very casual campus. Youll find those clothes at stores such as Banana Republic and J. Crew, not Hot Topic. Musicians Music performance majors should wear something similar to concert dress for conservatory auditions, as well as interviews. Your young musician needs to express consummate professionalism in both his clothing and his performance. A tuxedo or gown is overki ll, of course, but youre looking for something with a similar degree of polish. Try black dress trousers with a black blouse or shirt, or a white shirt and tie (or shell) with a black jacket. Vocalists can wear something more colorful or elaborate. (Yeah, you laugh now, but when you go to your first audition, youll see Ive seen sopranos in everything from black suits to elaborate gowns.) Other Arts Majors Composers and art and theater majors need to exude professionalism as well, but they can wear something a little more artsy than the black-clad cellists - add a dash of color, a ruffled blouse, a soft scarfTattoos Piercings Youll hear a lot of college consultants suggesting your child cover up his tattoos or piercings, but my feeling is that if an admissions officer is so horrified by a nose piercing or tattoo that it actually impacts your childs chances of admission, its probably not a campus where your kids going to be very happy. (That said, all bets are off if your child is sp orting a swastika or anything racist.) Accessories Stuff Its good to tote a notebook and pen, and your child may want to bring a bag of some sort to hold campus maps and brochures. If hes carrying a logo water bottle, make sure it doesnt tout a rival campus or questionable product, and do not carry a Pepsi can onto the Emory University campusAnd Finally Its best to forego the clouds of perfume or body spray. Wear plenty of antiperspirant nerves will make your child sweat more and they wont want big wet spots on his shirt. If your child smokes, make sure he does not do so in the hours before his interview...and absolutely not while wearing his interview clothing. And practice that firm handshake